Sales for Freelancers is designed to address the very specific set of challenges that freelancers and self-
employed folks face in their businesses.
Penny’s focus is on giving advice, guidance, processes and templates that make freelancers feel more like themselves when selling their services.
Over 4 weeks, we’ll work together to master the critical elements of sales and marketing in the freelance context.
• Each session runs for 2 hours and is recorded.
• There will also be homework to complete each week.
• You’ll get all the templates, outlines, personalised feedback and guidance you need.
• We use Slack channel to share and support.
• Penny is the founder of Company Studio, a Berlin- based agency working at the intersection of sales, marketing and digital.
• She’s worked with clients ranging from Twitter to Tetra Pak in locations across Australia, Europe, and the US.
• Penny headed up business development at two widely recognised digital product agencies, and has expertise in startups, innovation and design.
• She has also been self-employed for 5+ years, and has first-hand experience in how to succeed in self-employment.
• How to find new clients through networks, outreach and marketing
• How to position yourself and your services
• How to run sales calls and optimise the sales process
• How to build winning decks and proposals, and make sure you are pricing correctly.
Sales for Freelancers runs 3-4times each year (usually onceper quarter).
There are 16 participants ineach cohort, and each ticketcosts €650 + VAT.